Welcome to Mabel The Whoodle — a cozy little corner of the internet where slow fashion meets wagging tails.
I’m Nicole, a retired dog groomer of 20 years turned maker, designer, and full-time dog mom to Mabel (the fluffy CEO of this shop). After decades of grooming, my hands needed a break… but my heart still wanted to stay close to the dog world. So I traded in my grooming shears for a sewing machine — and Mabel happily became my daily muse.
Every item you see is created with intention:
✨ small batch
✨ upcycled or thoughtfully sourced
✨ stitched with decades of dog-industry experience
✨ inspired by the pure joy dogs bring into our lives
I believe dogs deserve things as special as they are — pieces that feel loved, personal, and made just for them. When your pup wears one of our creations, it’s more than a cute outfit; it’s a little wearable love story. Something that sparks smiles at the park, compliments at the pet store, and “OMG where did you get that?” moments everywhere you go.
Thanks for supporting our small business and for choosing slow fashion for your furry best furriend.
With love,
Nicole & Mabel
I’m Nicole, a retired dog groomer of 20 years turned maker, designer, and full-time dog mom to Mabel (the fluffy CEO of this shop). After decades of grooming, my hands needed a break… but my heart still wanted to stay close to the dog world. So I traded in my grooming shears for a sewing machine — and Mabel happily became my daily muse.
Every item you see is created with intention:
✨ small batch
✨ upcycled or thoughtfully sourced
✨ stitched with decades of dog-industry experience
✨ inspired by the pure joy dogs bring into our lives
I believe dogs deserve things as special as they are — pieces that feel loved, personal, and made just for them. When your pup wears one of our creations, it’s more than a cute outfit; it’s a little wearable love story. Something that sparks smiles at the park, compliments at the pet store, and “OMG where did you get that?” moments everywhere you go.
Thanks for supporting our small business and for choosing slow fashion for your furry best furriend.
With love,
Nicole & Mabel